Operational systems,
not AI demos.
We work with B2B software companies doing $2M–$30M annually. We audit your actual processes, build automation around your existing stack, and hand off documented systems your team can run. No demos without delivery.
GTM workflow
Automation activity
Hours saved
this week
Error rate
across all flows
Time to live
from kickoff
Trusted by leading organizations
DebutifyCase study
VocantasCase study
WeSuite
What we build
Automation across the functions
that actually run your business.
We've seen the full picture: go-to-market teams, revenue operations, marketing ops, support queues, customer success, and the internal coordination that holds it all together. That covers the same ground a RevOps or GTM operations team would own. We deliver it as working automation.
Sales & Revenue Operations
Lead scoring, CRM hygiene, outreach sequences, pipeline automation, and deal desk workflows. Your sales team spends time selling, not updating records.
Marketing Operations
Campaign workflows, lead nurture sequences, attribution tracking, and reporting. Marketing moves faster when the operational overhead is handled automatically.
Customer Support Automation
Ticket triage, AI-assisted deflection, escalation logic, and SLA monitoring. Support teams handle more volume without adding headcount.
Customer Success Automation
Onboarding sequences, health score monitoring, churn signal detection, and renewal workflows. CS teams focus on relationships, not spreadsheets.
Internal Operations
Cross-team handoffs, approval workflows, vendor management, and status reporting. Teams stay aligned without the back-and-forth that consumes your operations.
Data & Reporting Infrastructure
Connect your SaaS stack, sync data to your warehouse, build unified dashboards, and automate regular reports. Clean data your whole organization can trust.
Sales & Revenue Operations
Lead scoring, CRM hygiene, outreach sequences, pipeline automation, and deal desk workflows. Your sales team spends time selling, not updating records.
Marketing Operations
Campaign workflows, lead nurture sequences, attribution tracking, and reporting. Marketing moves faster when the operational overhead is handled automatically.
Customer Support Automation
Ticket triage, AI-assisted deflection, escalation logic, and SLA monitoring. Support teams handle more volume without adding headcount.
Customer Success Automation
Onboarding sequences, health score monitoring, churn signal detection, and renewal workflows. CS teams focus on relationships, not spreadsheets.
Internal Operations
Cross-team handoffs, approval workflows, vendor management, and status reporting. Teams stay aligned without the back-and-forth that consumes your operations.
Data & Reporting Infrastructure
Connect your SaaS stack, sync data to your warehouse, build unified dashboards, and automate regular reports. Clean data your whole organization can trust.
How we build it.
Built around your process. Not ours.
We don't apply templates. We scope your setup, match tools to your environment, and custom-build everything around how your team sells. Done in 6-8 weeks.
- 01
Scope
We map your current GTM setup, tech stack, and sales motion. You know exactly what gets built before we start.
- 02
Tailor
We build around your stack, not ours. Any new tools are chosen for fit and handed off documented.
- 03
Build
Every workflow is custom-built around how your team actually sells. Zero templates, full ownership.
0 templates · custom-built in 6-8 weeks
Go-to-market strategy
The strategy is only as good as the system that runs it.
A go-to-market strategy sets the direction: who you sell to, the value you offer, and how you reach them. We built a practical guide to the components, the motions, and the metrics, along with the operations layer that turns a plan into a running revenue engine.
The components and motions
ICP, positioning, pricing, channels, and the six go-to-market motions, from product-led to account-based.
A framework to build one
A sequenced, five-step framework for building a go-to-market strategy, plus the reasons most of them fail.
The metrics that matter
LTV to CAC, payback period, net revenue retention, and the operations layer that makes the strategy run.
How we think.
Our methodology.
01
Systems thinking
We map the full process before touching a tool.
02
AI agents & LLMs
Machines handle the judgment work that follows rules.
03
APIs & workflows
Event-driven connections, so your tools talk to each other without manual handoffs.
04
Data pipelines
Clean, structured data underneath every workflow that runs on it.
05
Test, measure, ship
Nothing goes live without a baseline and a way to measure it.
Where we fit.
The honest comparison.
Most B2B software companies weigh the same four options. Here is what each one actually means for your team.
| SeaDance AI | In-house hire | GTM/ops agency | AI SaaS tool | |
|---|---|---|---|---|
| Custom-built, no templates | Slow and expensive | |||
| No retainers or lock-ins | Ongoing salary | Retainer required | Subscription | |
| 90-day bug warranty | ||||
| Full IP ownership | ||||
| Works within your existing stack | Depends on hire | Partial | Often needs migration | |
| Covers all 6 ops functions | 1 hire = 1 area | Usually 1-2 areas | Single function | |
| Live in 6-8 weeks | 6+ months to hire | Varies | Setup only | |
| Free pre-audit before commitment | N/A |
Honest assessment based on how these options play out for B2B software teams doing $2M to $30M in revenue.
I had the pleasure of working with Arthur on building out our automated outreach engine, a complex automation layer involving many tools. My role was to define the strategy; Arthur's was to make it come to life, and he did exactly that.
What stood out immediately was his technical depth. He tackled every workflow, integration, and edge case with precision and without hesitation. But beyond the technical execution, Arthur brought something equally valuable: genuine support. He was always available, always willing to go the extra mile, and consistently turned around work faster than expected.
If you're looking for someone who can take a complex vision and execute it end to end, Arthur is exactly who you want on your team. I wouldn't hesitate to work with him again.
Jennifer Khoury
Operations Manager, Vocantas Software
Connects to the tools your team already uses
We build around your existing environment. No rip-and-replace required.
What our engagements actually deliver
Ranges drawn from B2B automation industry research and benchmarks.
What could automation be worth to your team?
Select the function where your team is spending the most manual effort.
Select function
Sales & Revenue Operations
- ·CRM enrichment and data hygiene, automated
- ·Lead routing by territory, deal size, and fit criteria
- ·Pipeline reporting generated and delivered weekly
- ·Deal desk approvals routed with context attached
- ·Stalled deal alerts surfaced before they go cold
A note on these figures
These are industry benchmark ranges for B2B software companies of similar size and complexity. Actual savings depend on your current processes, team structure, and implementation scope, which is exactly what we assess in discovery.
How it works
How an engagement works
Three phases. Fixed timeline. You know exactly what's happening and what gets delivered at every step.
Discovery & Scoping
We spend the first engagement understanding your current state rather than pitching a solution. We map your existing processes, your tech stack, your team's pain points, and where manual effort is genuinely costing you time or money.
Build & Integration
Our team builds automation that fits your environment, not the other way around. We use tools your team already understands where possible, and we integrate with your existing systems without requiring you to rip and replace.
Handoff & Support
We don't hand over a folder and disappear. Every automation ships with documentation your team can actually follow. The build is one part of the equation. How the system holds up under real volume is the other. That's why every engagement includes a 90-day bug warranty: if anything breaks or misbehaves in the first 90 days, we fix it at no extra charge. You also get 30 days of post-launch support with async weekly check-ins, so nothing falls through the cracks once we're out of the room.
The team
We've been in enough AI pitches to know what actually works.
SeaDance AI was built on one observation: most AI vendors are better at demos than delivery. We've seen what happens when businesses invest in automation that looks good in a presentation but doesn't survive contact with a real operations environment.
We focus on B2B software companies where the operational complexity is real: multi-tool stacks, revenue team workflows, customer success processes that require judgment, not just rule-following.
We audit before we build. No assumptions about what needs automating.
Every engagement includes honest ROI projections, including downsides.
We document everything so your team isn't dependent on us forever.
We stay engaged after deployment, not just available when a support ticket comes in.
Arthur Duboks
Co-Founder & CTO
Arthur spent six years in growth marketing, then built the systems to automate that work.
He's worked on revenue at scale: paid acquisition, conversion, and unit economics for brands doing eight and nine figures, with $1M+ in ad spend under management. He built the technical side himself: automation pipelines, production interfaces, custom storefronts.
He knows where the numbers break down and how to build around it. At SeaDance, he handles implementation: what actually gets deployed in your stack.
Secil Canbay
Co-Founder & CEO
Secil has five years running marketing across paid, lifecycle, and content for brands at different stages, different verticals.
She's been on the client side long enough to know what bad scoping looks like. At SeaDance, she's your first conversation, the one who listens before we scope, asks the questions that matter, and makes sure we're solving the right problem before anything gets built.
No feature lists. No pitching before listening.
"If you're tired of AI theatre and ready for results that hold up six months after go-live, we'd genuinely love to talk."
Answered honestly.
Including the ones most AI companies prefer to avoid.
Question 01 of 9
How quickly can we expect to see real ROI?
For most B2B operations engagements, initial automations go live within 6–8 weeks of kickoff. Measurable ROI typically appears within 3–6 months, including reductions in manual hours, handoff errors, and reporting time. We're honest about this in discovery: if the math doesn't work for your situation, we'll tell you before you commit.
We build operational systems,
not speculative AI roadmaps.
We don't do generic automation audits or AI demos without a delivery plan. We work with a small number of B2B software companies at a time, scope actual processes, and build systems your team can operate after we leave. Discovery call is 30 minutes, no commitment.
No pitch. No commitment. 30 minutes.